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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and London's Natural History Museum will launch a pop-up shop stocked with special items. Enthusiasts will find products like plush toys, art prints, and writing supplies all drawing from the museum's theme. For collectors, though, will be a limited-edition Pikachu card, given as a free bonus for the pop-up. This shop will operate from the physical location to online between late January and mid-April.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume filled with stunning illustrations depicting creatures in their wild environments. The concept is what an in-world scientist might publish after trainers submit their data, alternatively a naturalist's journal might have created if the famous islands were populated by flying-types instead of finches. Part of the charm lies in the book's serious approach, treating Pokémon as worthy of scientific inquiry. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Different

The company regularly to issue special edition promos celebrating major tournaments or crossover partnerships. A lot of these promotional cards typically highlight the famous electric rodent who serves as the franchise mascot. What distinguishes this new museum card is its distinctly bigger size. While exact measurements have not been publicly disclosed, its distribution will certainly be highly restricted, and fans able to get just one card with each transaction.

Curbing Reseller Interest

Per a company announcement, some of the merchandise will also be sold beyond the institution itself. But, broader availability is slated for select retailers within the UK. Critically, collectors cannot acquire the card through the online Pokémon Center. Although speculator demand is a given, the setup suggests they're going to have a difficult time hoarding mass quantities on this occasion. If you're unable to attend, consider the upcoming Pokémon Fossil exhibit coming to Chicago later this year.

"All profits of sales made in the museum store and its web shop, which covers these items, support the Natural History Museum’s non-profit work. This includes the research of 400 scientists dedicated to conducting studies and finding solutions to the planetary emergency," it says.