{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess modern cinemas.
The most significant jump-scare the cinema world has encountered in 2025? The return of horror as a dominant force at the UK box office.
As a style, it has impressively outperformed past times with a 22% year-on-year increase for the UK and Irish box office: £83.7 million in 2025, against £68.6 million last year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” comments a box office editor.
The top performers of the year – Weapons (£11.4 million), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54m) – have all remained in the multiplexes and in the audience's minds.
While much of the expert analysis centers on the standout quality of prominent auteurs, their triumphs point to something changing between moviegoers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from creative value, the steady demand of horror movies this year implies they are giving audiences something that’s greatly desired: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a horror podcast host.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” says a respected writer of horror film history.
Against a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits strike a unique chord with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an performer from a successful fright film.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Experts highlight the boom of early cinematic styles after the first world war and the unstable environment of the post-war Germany, with movies such as early expressionist works and a pioneering fright film.
This was followed by the Great Depression era and iconic horror characters.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a commentator.
“So it reflects a lot of anxieties around immigration.”
The phantom of border issues influenced the just-premiered rural fright a recent film title.
The creator elaborates: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the current era of acclaimed, socially switched-on horror started with a sharp parody debuted a year after a contentious political era.
It ushered in a fresh generation of visionary directors, including a range of talented artists.
“That period was incredibly stimulating,” says a creator whose movie about a violent prenatal entity was one of the era’s tentpole movies.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a revival of the overlooked scary films.
Recently, a independent theater opened in the capital, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the late-80s version of Dr Caligari.
The renewed interest of this “gritty and loud” genre is, according to the theater owner, a straightforward answer to the formulaic productions produced at the box office.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to upset the establishment.
“These movies uniquely blend vintage vibes with contemporary relevance,” says an specialist.
Besides the revival of the mad scientist trope – with multiple versions of a well-known story on the horizon – he forecasts we will see fright features in 2026 and 2027 responding to our current anxieties: about artificial intelligence control in the coming decades and “vampires living in the Trump tower”.
At the same time, a religious-themed scare film The Carpenter’s Son – which narrates the tale of holy family challenges after the nativity, and includes well-known actors as the divine couple – is scheduled to debut soon, and will undoubtedly send a ripple through the Christian right in the US.</